Branding-Marketing


Why do people use the phrase, “Marketing and Branding?” That’s like putting the horse behind the cart.

Many companies learn this the hard way when their marketing doesn’t yield expected results. Marketing is most effective once the brand is created. Part of the challenge is to understand exactly what branding and marketing are and how they are different.

Branding
We buy from companies we trust. Because this trust is so fundamental, we at Convey Media Group focus on honesty, integrity and consistency contained in Authenticity Marketing to build this essential link between your company and your clients. When clients buy from you, they should be able to depend on your brand to deliver what they expect.

Before you can effectively market to clients and customers, you need a consistent, authentic message. Branding is the process that enables companies to present a clearer picture of who they are and what they have to offer.

Marketing
Do you want to get your message to the right prospects for the most profitable results? Our marketing professionals use Authenticity Marketing to be sure you reach the target audience and create a desire to buy. No matter how wonderful your product or service is, if you try to sell it to the wrong people, they will not buy. We help to focus on achieving your greatest profits by creating long-lasting relationships with customers.

  • Identify the most essential parts of who you are and how you might leverage that to the full potential of the company.
  • Map the unique structure of your business.
  • Communicate more clearly what is important to you.
  • Become more effective managing people in your business.
  • Integrate your personal values with the business and get others to buy in.

Articles

  • Branding Gets Personal Business Leader Magazine
  • Transforming Dreams into Visions